Social Media Marketing may be the procedure for gaining attention and website traffic through the social media sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source should be created in order for people to share the content of their interest with others and develop a vicious chain that would make business cover and exceed the marketplace audience intended. Every web marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those ideas defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put the feet on the SOCIAL MEDIA MARKETING Guru status.
The Social Media world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the proper audience and achieve total success. Depends upon won’t care about video gaming, for example, but only individuals that video games is part of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe some of them would go and buy a pair or 2 because of their wives, but some or 2 is not the kind of impact you wish to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we have to know the basic social media marketing sites
Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are numerous features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you would like to provide or the product you are trying to sell. This way, you can build a data base of people that may share your posts with their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always linked to media in a way that you should take full advantage of. People get on Facebook, in any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!
Blogs
Blogs are a good way for people to communicate in a semi-professional way with regards to quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are numerous blogger CMS (content management service) where you can get yours ready to go for free in less than 5 minutes, some of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. Among the tricks here’s knowing your audience, your market, who you’re targeting and what you wish to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is put simply, using the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It has to be related to your posts and at exactly the same time, you have to make sure you work with a keyword search tool to check on the competition and amount of search this given keyword has. Social Media Brand Management agency and highest number of searches it gets in a month, the more convenient for you. If you were to market your website holding a service of technical support chat, you’ll have to make the keywords very specific so people that are looking for your service would find you first. It really is, for example tech support team for Windows, then you’ll have to include specific words, as going a bit more straight to the point. Because the competition would be really high and Windows technical support is a wide content, you would focus and go further the precise services your product offers, therefore, adding additional keywords to go right to the point will be the most successful way to do it and you would rank higher in search engines and folks would find your product easily. From “TECH SUPPORT TEAM Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you are not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on a search engine by including the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in the blog space. There are plenty of options to share this content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You must look for the options make it possible for them (in the rare case they are not enabled by default) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned previously plus you sharing them and there you have outstanding chances to attain a wider audience.